No nation wants to fight a two-front war, although the U.S. and Germany both did it during the last century. Now, the e-cigarette industry finds itself in the same position. On one front is an ongoing and growing army of injury plaintiffs and their lawyers. On the other front are government regulators who threaten the industry's “freedom” to sell their products with little in the way of accountability for how they market them and to whom.
Proponents of “vaping” claim that e-cigarettes are a “healthier” (or at least a less harmful) alternative to combustible cigarettes. The exploding popularity of JUUL since its products entered the market in 2015 have only caused a growing debate over whether those claims are actually true.
Fans of classic films from the Golden Age of Hollywood (or those still alive who have passed the century mark) know that once upon a time smoking cigarettes was considered “glamorous” and was encouraged by society. There were even tobacco industry shills in the medical profession who claimed that cigarettes offered health benefits.